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The Brief

HowTheLightGetsIn is the world’s largest philosophy and music festival, featuring thought-provoking debates, infectious music, and legendary themed parties. Musical acts such as Arcade Fire, Scissor Sisters, British Sea Power and Donovan thrill alongside world-renowned speakers such as Noam Chomsky, Stephen Pinker and Stanley Fish.


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Photos from the festival

The Work

We developed HTLGI’s entire branding campaign, as well as the design of their website, merchandising and promotional materials. Our chosen colour palette, for example, is not only visually appealing on the festival’s merchandising but distinguishes different types of events, helping people to navigate the festival.

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The Results

The site garnered over 5 million page views and 50,000 newsletter subscribers in the last year. The Independent dubbed 2019’s festival—which made over £2m revenue in ticket sales—a "truly unique offering."

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Contact Us

We deliver integrated digital solutions across a range of sectors including
broadcast media and film, publishing, healthcare, education, events and hospitality.