The Brief
With British Gas and Ogilvy One, we created a Gogglebox-style online series to showcase connected smart homes in the UK. Over a period of four months, the interactions of three families with smart technology were documented in video diaries resulting in 250 user-generated clips on a weekly basis.
The Work
Our Online Post Production team edited, graded and delivered over 300 bespoke clips for Smart Street. Often funny, irreverent and sharply insightful, the families created their own video diaries providing a view into how they came to grips with the new technology. The success of all of our designs, content and support delivered beyond expectation to our key stakeholders.
The Results
Overall, 136 online videos, 6 editorial elements featuring Zoe Ball, Mike Tindall and Jamie Redknapp, 3 social films, 6 native assets, 2 CPC/Link banners for social and over 150 distribution assets were produced. Campaign Magazine voted Smart Street as a top 10 Customer Engagement Campaign of 2016.
Contact Us
We deliver integrated digital solutions across a range of sectors including
broadcast media and film, publishing, healthcare, education, events and hospitality.