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The Brief

British Gas, Ogilvy One and TVF Digital created a Gogglebox-style online series as part of its marketing push about connected smart homes in the UK. The campaign filmed three families over three months capturing their interactions with smart technology via video diaries. New content was published on a weekly basis over a period of 4 months and featured over 250 user generated clips.  

 

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The Work

Working closely with Ogilvy and British Gas, our Online Post Production team edited, graded and delivered over 300 bespoke clips for Smart Street.  Often funny, irreverent and sharply insightful, the families created their own video diaries providing insight into how they came to grips with the new technology. We delivered beyond expectation to our key stakeholders and provided all of the post, design content and support. 

 

 

The Results

Overall, 136 online videos, 6 editorial elements featuring Zoe Ball, Mike Tindall and Jamie Redknapp, 3 social films, 6 native assets, 2 CPC/Link banners for social and over 150 distribution assets were produced. The series was also voted in the top 10 Customer Engagement Campaigns of 2016 by Campaign Magazine.

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